Answers the simple question

Does your new product
deserve to exist?



Proof is primarily used in two ways

  1. To determine whether you should continue to invest in a product, service, or experience

  2. To turn a new idea into a Qualified Conceptâ„¢ to prove it should or should not exist

Proof gives leaders the ability to make confident go/no-go product decisions by providing a consistent way to evaluate concepts across a wide spectrum of opportunities.

Only ideas that have met rigorous requirements become a Qualified Concept, which signifies the conclusion that the likelihood of success merits further commitment of resources.

To apply Proof to your most critical programs

contact us to set up a time to begin a kickoff review

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